Nicholas FeredayExecutive Director, Food & Consumer Trends at Rabobank

I am an executive director in Rabobank’s research department in New York, specializing in food and consumer trends. In addition to ‘Talking Points’ a monthly commentary on developments in the food industry, recent papers include, “Dude, Where’s my Consumer?”, “Breaking Bread: Cooking Up Success in US Bakery”, “The Return of the Twinkie: Naughty but Nice?” and “The Cereal Killers: Five trends revolutionizing the American breakfast”. I have been quoted widely in the media including CBS, The Wall Street Journal, The New York Times and The Financial Times. Prior to joining Rabobank, he was a senior economist and VP sales & marketing for LMC International, an economic agri-food consultancy company. Before that I worked for the Natural Resources Institute in the UK, The Department of Agriculture in Papua New Guinea and was also a journalist for The Economist Intelligence Unit.

Goal: To expand my known knowns and limit my known unknowns

Specialties: Classic analysis; creative free thinker; ability to write whole sentences without saying ‘leverage’; enquire within upon everything.