New York startup helps cooks bridge desire for Asian food & limited access to ingredients, techniques

This was originally published on Food Navigator USA.

Consumer demand for healthier foods that don’t sacrifice taste has led to a spike in interest in Asian cuisine, but so far home cooks have not embraced this trend fully in part because they are intimidated by its obscure ingredients, complicated flavor profiles and unfamiliar preparation technique, according to one entrepreneur.

“A lot of Asian grocery stores are intimidating to non-Asian Americans,” because many of the products are unfamiliar or not labeled in English and they don’t know what to buy or how to prepare the ingredients, said Ken Huynh, co-founder of Brookly, NY startup, The Saucey Sauce Co.

Full article: http://www.foodnavigator-usa.com/Trends/Entrepreneurs-to-watch/Startup-bridges-desire-for-Asian-food-limited-access-to-ingredients

Apply to Food-X at https://food-x.com/apply/