This was originally published on Food Navigator-USA.
Barley + Oats meal delivery service targets pregnant & breastfeeding women: ’75-80% of women change their diet when they find out they are expecting’
Unlike many start-ups vying for attention in the increasingly crowded meal delivery space, Barley + Oats has a clearly defined target audience of highly motivated consumers at a point in their lives where diet takes on a completely new dimension, says founder Ashly Yashchin.
