Foodie. Founder. Innovator. Excecutive advisor and entrepreneur with 15+ years of leadership experience for growth stage entities in the food-tech sector. Emphasis on concept execution and development of scalable ventures that drive shareholder value.
Throughout my career, I have been passionate about fueling transformational experiences for individuals, which is why I co-founded, NuKitchen, the direct-to-consumer meal delivery wellness solution in 2003- making healthy eating delicious and convenient. Building this business from the ground up leveraging digital sales strategies, a multi-channel integrated marketing plan, and optimizing the online sales funnel, we developed a scalable subscription-based model. After 5 years at the helm- helping thousands of customers live healthier lives- along with doubling revenues year over year- we sold the business to Nutrisystem, the national weight-loss company.
As Principal for Wicked Start, have advised and led the development of multiple food or tech based ventures, including CrockPot Cuisine, Founder Institute, Myco Technology, Fresh Diet, and Savor Health